Life transitions can help to instil better environmental behaviours

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You are most likely to change your habits if you are changing your city, a job or even a country. Maybe that’s why people say that their life changed once they moved to some other country. Different language, people or food can have a very positive effect on you. At least the researchers of University of Bath (Bath?! Really??) think so too.

“The study tested the habit discontinuity hypothesis, which states that the behavior change interventions are more effective when delivered in the context of life course changes. This assumption was that when habits are (temporarily) disturbed, people are more sensitive to new information and adopt a mind-set that is conducive to behavior change. A field experiment was conducted among 800 participants, who received either an intervention promoting sustainable behavior, or were in a no-intervention control condition. In both conditions half of the households had recently relocated, and were matched with households that had not relocated. Self-reported frequencies of twenty-five environment-related behaviors were assessed at baseline and eight weeks later. While controlling for past behavior, habit strength, intentions, perceived control, biospheric values, personal norms, and personal involvement, the intervention was more effective among recently relocated participants. The results suggested that the duration of the ‘window of opportunity’ was three months after relocation.”

Check the link below to read the actual scientific paper for more details.

We all can’t move to other location but we can try to change our lifestyle to be more sustainable. Maybe following Meatless Monday’s or going to office twice in a week by public transport, walking more or using less plastic.

Source: ScienceDirect, University of Bath

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